Points: Google & Website Lead Generation Section
Yes = 50 ________ Did your brokerage help set up your Google Business Profile?
Yes = 50 ________ Did your brokerage create and help you set up a FREE Fully Customizable WordPress IDX Website?
Yes = 10 ________ Did your brokerage help you create landing pages on your website?
Yes = 10 ________ Did your brokerage create a Home Value Report page on your website?
Yes = 25 ________ Did your brokerage create an Online Listing Presentation on your website?
Yes = 25 ________ Did your brokerage create an Online Buyer Presentation on your website?
Yes = 5 _________ Did your brokerage create Automatic Home Searches for your Farms on your website?
Yes = 5 _________ Did your brokerage create Automatic City Home Searches on your website?
Yes = 10 ________ Did your brokerage teach you how to post articles & market updates on your website?
Yes = 50 ________ Does your brokerage have Direct Mail advice and vendors who will give you the best pricing on your mailings?
Social Media Marketing & Lead Generation Considerations Section
Yes = 25 ________ Did your brokerage help set up your Integrated Instagram page?
Yes = 25 ________ Did your brokerage help set up your Facebook Business page?
Yes = 15 ________ Does your brokerage offer Live Social Media Lead Generation Meetings Weekly?
Yes = 15 ________ Does your brokerage offer regular Social Media Workshops?
Yes = 25 ________ Does your brokerage offer “New Office Listing” videos for you to post on SM?
Yes = 15 ________ Does your brokerage have a “group collaboration” to improve SM posts?
Listings Support Section
Yes = 25 ________ Does your brokerage professionally photograph your listings at no cost?
Yes = 25 ________ Does your brokerage create a 3D Tour for your listings at no cost?
Yes = 25 ________ Does your brokerage do Drone Photography for your listings at no cost?
Yes = 25 ________ Does your brokerage do 2D Floorplan Drawings for your listings at no cost?
Yes = 25 ________ Does your brokerage help create: Listing Flyers, Postcards, eBlasts, & video at low cost?
Yes = 5 _________ Does your brokerage have a person to put open house signs up/down for you?
Office & Facilities Section
Yes = 25 ________ Does your brokerage have an oceanfront office with great signage & 40K passing cars daily?
Yes = 10 ________ Does your brokerage have an office with abundant free parking?
Yes = 15 ________ Does your brokerage have up-desk opportunities for you to get “walk-in business”?
Yes = 5 _________ Does your brokerage have indoor & outdoor training area for safe in-person meetings?
Yes = 15 ________ Does your brokerage have a private Studio where you can record SM Posts?
Yes = 5 _________ Does your brokerage have an outdoor oceanview countertop to enjoy coffee & make calls?
Yes = 5 _________ Does your brokerage have free coffee, espresso, & bottled water for your & clients?
Yes = 10 ________ Does your brokerage have indoor & outdoor meeting areas you can use for Client Seminars?
Yes = 10 ________ Does your brokerage have a private conference room with TV for client presentations?
Yes = 10 ________ Does your brokerage have an oceanview conference room you can use to impress clients?
Yes = 15 ________ Does your brokerage have a beautiful & recently remodeled office to impress clients?
Support Staff Section
Yes = 25 ________ Does your broker/manager answer the phone when you have a question?
Yes = 25 ________ Is your broker/manager available to partner on complex transactions (you need help)?
Yes = 5 _________ Does your broker/manager help you stay in compliance with complex MLS rules?
Yes = 15 ________ Does your brokerage have Weekly Best Practices Training for you to attend?
Yes = 10 ________ Does your brokerage support staff keep you up-to-date on changes to real estate laws?
Yes = 15 ________ Does your brokerage help you if you need to file a complaint against an unethical agent?
Yes = 15 ________ Does your brokerage help you if another agent is acting unethically in your transaction?
Yes = 5 _________ Does your brokerage have a staff member to help you one-on-one with the MLS system?
Yes = 5 _________ Does your brokerage have a staff member to help you one-on-one improving your website?
Yes = 5 _________ Does your brokerage have a staff member to help you one-on-one with using WinForms?
Yes = 5 _________ Does your brokerage have a staff member to help you one-on-one with using Docusign?
Yes = 5 _________ Does your brokerage have a staff member to help you one-on-one creating custom mailers?
Technology Suite Section
Yes = 25 ________ Does your brokerage offer a Free CRM which is integrated into your website & easy to use?
Yes = 15 ________ Does your brokerage offer Marketing Tools to reach more people & strengthen relationships?
Yes = 25 ________ Does your brokerage offer an IDX Integrated Listing Presentation to help secure listings?
Yes = 25 ________ Does your brokerage offer an IDX Integrated Buyer Presentation to impress & help buyers?
Yes = 15 ________ Does your brokerage offer a SM Advertising Platform to help quickly & easily promote listings?
Yes = 15 ________ Does your brokerage offer a Market Update system to keep clients up-to-date on values?
Yes = 20 ________ Does your brokerage offer a system to keep seller clients updated on hit counts for their home?
Yes = 15 ________ Does your brokerage offer a “Marketing Center” to help create ads (like canva but free)?
Transaction Support Section
Yes = 5 _________ Does your brokerage offer multiple transaction coordinators for you to use?
Yes = 5 _________ Does your brokerage offer an online transaction management accessible by Web/App?
Yes = 5 _________ Does your brokerage offer pay-as-you-go E&O Coverage with zero up-front cost?
Yes = 25 ________ Does your brokerage pay your commission directly from escrow?
Yes = 15 ________ Does your brokerage allow you to use any affiliates you like without pressure/added expense?
National Branding, Community Involvement, and “Family” atmosphere Section
Yes = 15 ________ Has your brand been in the residential real estate business for 117 years?
Yes = 15 ________ Has your brand had the #1 rated Real Estate Industry Commercial for the last 11 years?
Yes = 15 ________ Does your brand have approximately 100,000 agents?
Yes = 15 ________ Does your brand have offices in over 40 countries & territories around the world?
Yes = 25 ________ Does your brand have a “Luxury” component to help you list multi-million dollar homes?
Yes = 25 ________ Does your brokerage hold community events for you to participate in at no cost to you?
Yes = 25 ________ Does your brokerage have a great reputation in the community and among past clients?
Yes = 25 ________ Does your brokerage hold events for office members to participate in on a social level?
Yes = 25 ________ Does your brokerage make you feel like a “valued person” or just a “number”?
Yes = 25 ________ Do the people at your brokerage make you feel welcome and included?
Commission Split & Recruiting Rewards Section
Yes = 40 ________ Does your brokerage offer a split of 80% after royalty/support fees for Experienced Agents?
Yes = 75 ________ Does your brokerage offer a split of 85% after royalty/support fees for its Senior Agents?
Yes = 90 ________ Does your brokerage increase split to 90% after royalty/support fees (once Annual GCI exceeds $120K)?
Yes = 25 ________ Does your brokerage pay you 3-2-1% of the recruited agent’s commissions for first 3 years?
Yes = 50 ________ Does your brokerage pay you 1% of the recruited agent’s commissions as long as you and the recruited agent remain affiliated with Coldwell Banker (subject to CB corporate rules)?
The points given to each support item were given to illustrate the success contribution to the bottom line of real estate agents competing in today’s market.
Total up the score for your brokerage Vs. Coldwell Banker-Campbell Realtors and begin to understand the support deficit in your present brokerage.
The maximum score is 1,250. How did your brokerage do?
Sales volume is down across the board, so you need to successfully attract clients and close transactions. Even one extra closed transaction for the year could substantially boost your profit for the year.
At Coldwell Banker-Campbell Realtors, “Your success in our business.” We invite New, Returning, & Experienced agents to interview.
