During the pandemic properties in SoCal were selling with multiple offers in just a few hours. While the inventory remains very low, we have moved back to a more “normal” market where it can take weeks or months to sell a property. It depends on the buyer pool and the number of competing listings for the property that you list.
In a more “normal market” sellers and their listing agents need to have weekly feedback on how many buyers are viewing the home in order to gauge the effectiveness of marketing campaigns and to evaluate buyer demand. More importantly, agents need to demonstrate to the sellers that “things are happening” as a result of the advertising the agent is doing.
List Trac provides the detailed information that sellers want to see at no-cost to Coldwell Banker-Campbell Realtors agents. Feed back data includes:
> Total combined property views on real estate aggregator and IDX websites as well as the Realtor MLS. The system also reports shares, favorites, and MLS saves.
> Hit counts on the Top 10 Websites including: Zillow, Realtor.com, CRMLS, Trulia, OneHome, ColdwellBanker.com, CRMLS App, and more.
> The Top 10 cities where people are currently living that are looking at the listings and a tally from those hits are included along with a worldwide “heat map” showing areas of the world where buyers are located.
Professional and effective real estate agents stay in contact with their seller clients and give valuable feedback.
The List Trac data helps listing agents and sellers with pricing decisions, and demonstrates that the agent’s advertising channels have been effective in bringing buyer views & inquiries.
List Trac is an essential tool to keep a strong relationship with the seller during the marketing phase of the sale.
When the seller sees there have been thousands of property views online, yet very few showings, they understand it is “not the marketing”. On their own, the seller often begins to understand that the list price “must be too high”. When List Trac is being used, and a property has been listed for several weeks (with very few showings), listing agents often get a communication where the seller has concluded on their own that the list price is too high. The call, text, or email often starts with: “Maybe we should lower the price”.
List Trac helps sellers and agents understand when market conditions indicate a price adjustment is warranted. As all in the brokerage industry know, high days-on-market hurts marketability. List Trac provides the data needed to make sound strategic pricing adjustments so that homes sell more quickly at a higher price.
